Zoho Sales IQ is an advanced customer engagement platform for business

Customer engagement platform helps businesses in the acquisition of new customers, managing relationships with the existing and potential customers. Getting visitors to your website is tricky and you can get them through online advertising, search engine marketing, social media marketing, content creation, email marketing, etc.  It optimizes every touchpoint throughout the customer journey.

Zoho Sales IQ is an advanced customer engagement tool that tracks website visitors, identifies leads, and providing live chat supports to customers all in a single platform.  It helps in boosting sales, support, and marketing activities on the business’s website. Mostly, this tool is used by large and small businesses to engage customers.

This all-in-one live chat and analytics platform promotes proactive customer engagement and allows you to initiate the right kind of conversation exactly at the right time. Importantly, it engages every prospect that visits your website and automates actions for different scenarios to initiate a chat with visitors.

Benefits of using Sales IQ

a. The value of the tool displays a complete insight about visitors,  types of information like visiting frequency, location, name, email id, contact information, behavior, etc.

b. This customer engagement platform is well connected to other Zoho tools and third-party applications for data transfer.

c. You can import and extract valuable information to understand the potential of every particular action.

d. The information is categorized and stored for reporting and further usage.

e. Sales IQ is accessible from any device you are using that can be mobile, laptop, desktop, and works on any platform including Windows, Android, IOS, etc.

Zoho Sales IQ main features

Now, let’s take a close look at the main features of Sales IQ. It includes-

1. Simple to set up and easily customizable

In few simple steps, you can set up and start using Sales IQ. You can customize Sales IQ functions like a chatbox, logos, colors, messaging, etc as per your business need.

2. Real-time visitor tracking with fully-featured live chat software

Sales IQ has the ability to monitor site traffic in real-time, see the pages customer visit, and gathers the information like name, email id, contact number, location, source, how long they have to your website, etc. By using that information you can refine how you promote product/service and then evaluate prospect engagement to further focus your marketing efforts.

3. Real-time lead scoring

Zoho Sales IQ lets you customize rules to determine what makes a lead hot, warm, or cold prospect for your business.   The “lead score” earned by each visitor will be pushed from Sales IQ to the visitor score field in Zoho CRM. Higher the lead score of a visitor is likely to close on a sale or other conversion.

It has various inbuilt views like the ‘Ring’ view in which the visitors can be organized in concentric circles based on the criteria to segregate the most important prospects in the inner circle, hot prospects in the center circle, and less important prospects in the outer circle.

Another view is the ‘List’ view shows the information for Hot/Warm/Cold visitors.  The visitors can be organized in various columns based on the specific criteria designed by the company and if the visitor doesn’t fit into any of the criteria designed by the company then they will fall into another less important visitors tab.

4. Sales IQ distinguishes between the new and returning customers

Sales IQ analyzes the web path of each visitor and determines specific web pages with high and low engagement rates; it also helps in segregating the new visitors versus returning visitors.

5. Streamline visitor engagement with automation

This feature is useful when you are away from your website or if you are attending any other customer, you can define rules based on visitor activity to automatically engage visitors through the chat system. Saving your time by using a chatbot to collect prospect data and sync information with CRM.

Canned Responses

For efficient customer support, Sales IQ allows you to set up pre-made statements or questions for chat sessions. It has a motive to answer before a customer asks a question by providing various FAQs, articles, etc provided inside the live chat application.

6. Automatic Multilingual Chat Translation

In today’s online world, businesses are spread worldwide.  Sales IQ breaks all language barriers by automatically translating visitor questions into the native language and answering/responding, back in the same native language.

7. Reporting and Chat Monitoring

Sales IQ is the best sales conversion software that helps you drive more prospects and profits for your business. It provides reports to your inbox and helping in measuring and improving sales conversion. Zoho SalesIQ provides the daily and monthly reports of missed visitors, returned visitors, and new visitors so that the company can understand which product is more attractive to customers and also they can improvise the work and make it friendly with customers.

With Sales IQ you can track the following-

i. Number of visitors you have across the hours of the day

ii. The average number of pages visited across the hours of the day

iii. Number of visitors you contact v/s how many respond

iv. Who has been on the site and how long

Sales IQ lets you monitor chat conversations between support teams and customers, allowing the sales managers to work and guide sales reps and sales agents.

8. Integration of Sales IQ with Zoho CRM A combination of Zoho SalesIQ and Zoho Customer Relationship Management can help organizations to develop a customer base.  With the help of Zoho SalesIQ targets, potential customers engage them with the company’s products and convert them into paying customers.

This integration is beneficial because of the ability to easily enter lead and contact information, notes, follow-up actions, and potentials directly within the SalesIQ chat window.

Chat History

SalesIQ and Zoho CRM allow you to go back and view all past interactions with customers you’ve had with a visitor or customer.

9. Integration with third-party applications Sales IQ integrates with email marketing software, e-commerce, social media, analytics, help desk, and more. SalesIQ also works with other Zoho modules, including Zoho CRM, Zoho Campaign, and Zoho Desk.

For example, in Zoho Campaign email marketing software integration with Sales IQ, track visitors coming into your site from interactive email campaigns, and identify personal information like their name and email address.

With e-commerce integration, reduces cart abandonment with store visitor tracking.

With social media, you have a live chat option on your social media pages to interact directly with prospects and customers.

SalesIQ works with WordPress, Joomla, MailChimp, Google Analytics, HubSpot, Zendesk, Shopify, Magento, BigCommerce, Tumblr, and many others.

Conclusion

Every industry whether it’s education, manufacturing, automobile, banking, pharmaceutical, etc has adopted an online platform for brand awareness and promotion. For any organization, the website is the entry point to their business. It needs to have a quick communication purpose, and a gateway to support and answers to the target audience is searching for.

Zoho Sales IQ attractive features of live chat, real-time tracking, and lead scoring, which reduces the bounce rate, increases conversion rate by helping you understand and engage with visitors when they need it most.

Customers leaving sites and never coming back, you can meet their needs and build valuable long-term relationships with customers through Sales IQ. It helps in increasing leads, converting visitors to customers for your website, and improves customer satisfaction. For details on Zoho Sales IQ, you can find out more here.