Business Challenges:

Kinara Capital faced several challenges that impacted their growth and profitability. They lacked a centralized CRM
system, which resulted in a disjointed customer experience and inefficient sales processes. They also faced challenges
with integrating their existing Zoho Desk and Expense Management tools with their CRM system, which led to data
duplication, errors and reduced productivity. Additionally, they needed customized applications on the Zoho Creator platform to support their unique business processes.