Zoho Customer Relationship Management tool- Marketing automation 

As part of the marketing automation tool, Zoho CRM provides – Campaign management,  Email marketing, and Web forms (Leads to generate, contacts and cases) which are useful to integrate an organization’s marketing and sales activities. It keeps business organizations stay up-to-date with every lead interaction and automates the sales process so you can build lasting relationships with customers.

An automation tool can have many uses, from lead generation and nurturing to scoring, targeting, and boosting the overall customer experience. It can handle repetitive tasks at scale, which allows the company to tackle higher-order problems while also reducing the amount of human error and manual labor.

A company uses plenty of tools to grow its business, but adopting marketing automation software into a company’s sales process to schedule and track marketing campaigns especially email campaigns and mass business-to-customer communications is one of the more necessary options.

The facts don’t lie: The use of marketing automation can lead to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

So, do you need a marketing automation tool? The short answer is yes. But if you’re not convinced that marketing automation tools can transform your company, this blog highlights why your business needs marketing automation tools in a business.

Why does your business need a Zoho CRM marketing automation tool?

Zoho Marketing automation is a platform that streamlines your marketing and sales team’s work and efforts, ultimately making their job less tedious and enabling the team to focus on other important work. In today’s digital world, marketing automation has become a fundamental building block of productivity and efficiency – two factors that are essential for sustained success.

So, let us find out why businesses need Zoho CRM’s marketing automation tool.  Here are the highlights-

a. Save and optimize your time

Entrepreneur Media house recently published an eye-opening infographic highlighting how marketing automation can save a ton of time.

Specifically, the findings indicate-

• You can boost your reply rate by nearly 250% by automating your outreach efforts and follow-ups
• Automating your ads and social posts can save you over 6 hours every week
• Setting meetings or client appointments using automated tools can save you 80% more time

With Zoho marketing automation schedule everything well in advance.  That is all time that could (and should) be better spent on more meaningful and productive tasks, like strategic planning and problem-solving.

b. Get valuable insights about customer behavior and enhanced customer experience

Zoho’s marketing automation tool has the capability to reach customers in a personalized way across multiple channels, giving a unique customer experience to them. It helps you with deeper and valuable insights about customer’s behavior, preferences, purchasing habits, etc. Based on this data Zoho marketing automation tool lets you divide and conquer the target audience.

c. Better lead generation and achieve greater consistency

Lead generation is paramount to a business’s growth because it captures leads, nurture and qualify them and pass the best ones to the sales team. Using a tool to automate your lead nurturing process can help. Through pre-planned workflows, you can send personalized messaging and emails to your leads based on where they are in your pipeline.

For effective customers, engagement consistency is the key. Delivering the right message to the right audience at the right time via the right channel can dramatically increase the likelihood of both conversion and retention rates.

Zoho marketing automation lead nurturing helps sales rep to build a lead’s interest so that they can make a purchase.  Sticking to the lead at every stage of the customer journey and providing the correct information to nurture them towards making an informed decision.

d. Maximize Return on investment through marketing activities

When any company uses Zoho CRM’s robust tool marketing automation all your sales and marketing-related activities will be available at a centralized place. Marketing attribution and analysis features let you understand the performance of each campaign and focus on strategies that are providing you the greatest ROI.  

e. Increased efficiency of sales and marketing teams

When the sales and marketing teams are busy with manual follow-ups and tasks, human errors are natural to occur workflow automation minimizes workload and takes care of tiny details that help operate your sales and marketing tasks.  But, thanks to the Zoho CRM marketing automation tool which helps you in reclaiming countless hours, sends punctual and relevant messages to potential customers.

When you remove the repetition task of sending out individual emails, texts, posts, and messages, your team is free to tackle more important projects and prioritize creative tasks that can attract more leads and continue to engage customers.

Final words

74% of marketers praise marketing automation for helping them save time and making their tasks much easier.

The businesses that use Zoho CRM come with a wide range of built-in marketing automation features like lead scoring, segmentation, and google ads integration to help you streamline and automate marketing efforts.  Zoho Marketing automation helps businesses in many ways such as an increase in the number of qualified leads that reach the sales teams, gives higher conversion rates, and better productivity for sales and marketing teams.