Small to mid-sized and large business organizations are working harder than ever these days to impress modern and smart consumers. It is also tougher to retain customers and earn long-term loyalty. Making consumers feel valued and cared for is hard work. Engaging and holding the customer’s attention for a long time could be a full-time job on its own. If you are running a business then you already have plenty of work to do. But, most businesses are not familiar with the new technology for day-to-day business activities. They are still using obsolete methods such as working on paper and pen, maintaining manual spreadsheets. These techniques can still be useful, but they are time-consuming and are often prone to human errors. Using a good customer relationship management (CRM) system like Zoho CRM ensures that your contact list is always current and updated. It highlights which campaign strategies are useful and which are not. Collects and organizes the data and storing that data in a centralized place. Zoho CRM features such as automating sales, workflows, marketing automation, Zoho CRM provides companies with more time to concentrate on what’s really important: growing your business, building connections with your customers, and improving sales.

By optimizing workflows, Zoho CRM can help prevent manual data entry, minimize errors and redundancies, and speed up your overall process.

5 reasons to consider using Zoho CRM

Whether you own a startup business or a large enterprise, a good CRM is right for you. Here’s a list of five reasons why you should consider buying all-inclusive business software like Zoho CRM software.

1. Affordable for any type of businesses

Zoho CRM comes in 5 different plans i.e. Free edition, Standard, Professional, Ultimate, and Enterprise (most popular) which you can use monthly or yearly. These plans are flexible in nature, based on per user per month billed annually and you can change or cancel your plan anytime, giving you the freedom to choose your plan that suits your business. With Zoho CRM you don’t need to have any contracts and no other additional cost is required to purchase this software.

2. Ease of use and mobile accessibility

Zoho interface is attractive, straight forward and well organized. For accessing Zoho CRM you don’t need to be tech-savvy to find the functions you need to monitor, contact history, your sales funnel, and much more in real-time. You can also see what competitors are up to.

Zoho CRM works for multiple users, departments, locations, and devices. They will share access to emails, call notes, follow-up actions, and other details of the personalized customer journey that you’ve created. Salespeople can have at a glance through timeline view what has taken place so far. They can then focus on priorities and schedule the next action items.

Example- Zoho CRM list of Modules

Fortunately, Zoho CRM has a featured mobile app suitable for both Android and iOS devices. Zoho CRM mobile app allows users to access essential information such as appointments, schedules, customer info, contact, and tasks straight from their mobile devices.

3. Easy to customize and flexible in nature

Businesses are unique as their owners. You will be able to tailor  Zoho CRM to your specific industry, goals, employees, and customers/client’s need. Zoho’s customizable feature makes it popular across a range of industries in real estate, hospitality, insurance, construction, retail, finance, etc. The CRM administrator can design the dashboard, change the page order, or create custom fields to suit your business needs. You can restrict access to certain information through portals for individual employees or specific roles. Also, you can customize the presentation of data according to the metrics and details that are most important to certain users. You can even create portals for vendors, customers, or investors.

4. Multichannel and integration capabilities with third-party applications

What are potential or existing customers saying about your brand at any given time?

If staying connected with them feels overwhelming, you’re in the right place. Zoho gives you valuable data and access across all these channels:

a. Phone

b. Email

c. Social media

d. Web forms

e. Live chat

Take advantage of real-time alerts when people give feedback on your brand. You can respond quickly and appropriately to thank them, resolve issues, or correct misinformation.

Your sales team can use it to make informed decisions about the best channels for reaching your customers.

The cloud-based software seamlessly integrates with other leading cloud-based applications such as integration with MailChimp for bulk mailing, Zen desk for customer service, Zoho synchronizes with Microsoft outlook and office 365 but it is strongly intertwined with Google’s business apps too.

5. Automation, Reporting, and analysis

When you use Zoho CRM you can change all that. The automated system streamlines the workflow, which frees up the sales team from mundane tasks focuses them to nurture qualified, leads. In fact, lead management is the glue that holds everything together in this app.

Zoho does a great job of managing client relationships all along the purchasing journey. You can create instant actions, like personalized emails, that are triggered by certain customer behaviors. You can send invitations and set reminders for upcoming events.

It’s easy to monitor customer care and outreach all the way from the first contact to closing.

The basic workflow rule in Zoho CRM

Zoho provides a wealth of information to help you improve conversion rates. Real-time charts, reports, and comparisons will reveal how close you are to achieving your short- and long-term business goals. You can see how much revenue or how many conversions a certain effort generated. Also, spot and highlight trends and repeatable sales cycles. The data will underscore marketing strategies that aren’t working and reveal opportunities for improvement. If you ever want to move data from one location to another or change up the format, Zoho will guide you through a few simple steps. Migration is largely automated.

Grow your business your way with Zoho CRM

We all know the fact that any business grows well only if you have a good amount of customer base. Zoho CRM helps you in creating that quality numbers for your business. Not only this but also helps in retaining loyal customers for the organization. Zoho CRM contributes a lot in maintaining and managing those customers’ numbers and powering up sales and marketing teams with its tools which can further help you in generating good revenue for the company.

So, if you are tired of using existing CRM and not giving you satisfactory outcome from business. You should immediately switch to Zoho CRM which not only grows your business in your way but also helps in maintaining a long-term relationship with your customers/clients.