According to Oberlo, 81% of consumers conduct online research before making an online purchase.
All the things you need in your life can be purchased online with just a few clicks, from nail cutters to refrigerators. Over the years, ecommerce has become one of the most popular industries, and it continues to flourish and develop.
For ecommerce business, online retailers always face challenges when securing consumer information. For online stores businesses hoping to increase income and sales, it is a crucial consideration.
Customer Relationship Management software allows you to create detailed customer profiles and appropriate marketing strategies based on their purchasing behaviors using an eCommerce platform. Furthermore, you can communicate with your target audience without leaving the platform, thus saving time and energy.
CRM software allows you to efficiently handle all the information, which in turn allows you to maintain relationships with customers.
How Zoho Shopify integration improves customer experience
Businesses with decentralized channels have difficulty providing real-time data access and accurate inventory levels. This negatively impacts the customer experience. 33% of customers have abandoned brands that offer little or no personalization.
As a small business owner or ECommerce retailer who sells products, you know how difficult it can be to maintain an excellent e-commerce customer experience.
Related article-This Is How Zoho CRM Can Improve Your Shopify Store
Discover how Zoho Shopify integration ensures seamless shopping and customer experience:
1. Enhancing Omnichannel Experience
Omnichannel shoppers have a 30% higher lifetime value than those who shop only on one channel.
A brand’s communication channels are integrated into an omnichannel customer service program for better client interactions. It allows you to deliver consistent experiences and satisfy your consumers’ needs, despite numerous channels through which they get in touch with you. Streamline the shopping experience and speed up the customer’s progress down the sales funnel.
At different points of their customer journey, customers interact with an eCommerce merchant on multiple devices (such as a desktop, a tablet, and a smartphone) and through various channels (such as a website, social media). They may also interact with customer service via social media and then continue talking on the phone, expecting to pick up where they left off seamlessly.
Integrating Zoho CRM with Shopify allows you to deliver an omnichannel customer journey across multiple devices and touch points, streamlining the customer journey and accelerating the sales process.
Zoho is the master CRM that has the omnichannel feature that brings in complaints and queries coming from different channels to a unified dashboard.
2. Build Comprehensive customer profile
One of the biggest obstacles to customer experience marketing is not knowing customers well enough to provide relevant offers and personalized experiences. For your organization to get a complete, individual view of your customers, there cannot be data silos or a lack of data from social media or other channels.
Zoho CRM enables you to profile potential customers or prospects in order to determine what they might purchase, their lifetime value, and so on. The more information you have on your customers, the easier it is to build a more complete profile of them.
When you integrate Shopify with Zoho CRM, you will have a complete picture of your customers’ interactions with your company, from initial inquiry to sales, communication, and feedback. It gives you access to more consistent and reliable data.
It goes a long way towards determining the success of your marketing campaigns if you profile your customers. For you to effectively communicate with business or consumer prospects, you need to know customer details.
3. Better customer experience increases customer loyalty
68% of people leave a business because of perceived indifference. This means 7 out of 10 of your customers will leave you because they perceive you don’t care or believe you don’t value their business.
Among many other ways to improve your customer experience, you can improve your retention rate. Customers appreciate that their queries are handled quickly and by the right person. Additional small touches, such as an automatic acknowledgement of receipt or thank you email, can make a customer feel that their query is being addressed. Making sure you demonstrate your value and understand their wants and needs.
A Zoho CRM Shopify integration can help you track customer satisfaction. Supporting your efforts to nurture customers. Getting them to love your brand so much that they continue to buy from you and share your business.
4. Centralized platform (accurate) customer view
A single customer view combines information from multiple sales, marketing, and customer service channels into a single, accurate record of each customer. Integrating Zoho CRM with Shopify allows you to create a 360 degree view of your customers.
It gives you a single view into your customer data and allows for seamless integration. From the sales team to customer service representatives, everyone has access to the same information. Make better business decisions by consolidating all sales and customer data into one place.
The modern consumer expects businesses to treat him or her as an individual and tailor their communication to their needs. A survey of 2,057 UK consumers found that 84% of them would walk away from a company that doesn’t listen.
5. Automated Reporting
With the right data, you can improve operations, increase efficiency, and improve the customer experience.
Integrating Zoho CRM with Shopify data and automatically generating reports in real-time allows you to take agile decisions. Automated reporting reduces friction, removes wasteful processes, reduces recurring and repetitive manual tasks, increases productivity, and improves efficiency.
6. Access to Real-Time Analytics
Shopify and Zoho CRM integration provides you with data and analytical analysis so you can fine-tune your offerings to respond quickly to market trends. From the Zoho CRM system, it is also possible to view every product detail, as well as all sales records.
Analyzing customer behavior alongside operational data can also provide strategic insights (e.g., when to hold a sale or how certain events influence consumer behavior) that can be used to inform inventory planning, demand forecasting, and supply chain management.
Zoho CRM system allows you to see every product detail as well as all sales records.
With Zoho Shopify integration, you can maximize your success!
Integrating robust E-Commerce platform such as Shopify with Zoho CRM system allows you to streamline operations, lower costs, and minimize errors while delivering a seamless customer experience that meets customer expectations and drives conversions.
Using Zoho CRM and Shopify together, you can manage your sales from a single system and manage your business processes wherever you are.
- Consistent and accurate data together with automated processes provide a seamless shopping experience
- By making navigation seamless and encouraging purchases
- Automation eliminates human intervention in report creation and data export
- Allowing for centralized information sharing across channels.
- Integrating consistent and real-time data gives business owners the ability to move inventory from one location to another. The Zoho CRM Shopify integration gives you an idea of how to market to various regions. It significantly improves sales and efficiently manages customer base.
To know more about Zoho CRM Shopify integration contact us now.
