July 8, 2022

CRM systems use technology to manage all customer interactions and relationships with customers.

Automation in Customer Relationship Management refers to the ability of a CRM system to automate repetitive, manual tasks to streamline work and boost productivity. The automation of a CRM can cover a wide range of marketing, sales, and customer service activities. In addition to offering a lot of the basic features, CRM automation systems provide valuable and powerful insights to sales and customer service team.