From Fragmented to Unified
How BrandTouch & Analytics connected Sales, Finance, and HR into one powerful ecosystem—transforming disconnected systems into a strategic advantage using Zoho.
The Operational Pivot
Before the transformation, BrandTouch experienced rapid growth that outpaced their infrastructure. Explore the friction points below to understand why change was necessary.
Context: Scaling Pains
Operating two verticals (DirectX and Y-Connect), the company faced a classic "good problem": growth was creating chaos. Sales, Finance, and HR operated in silos, relying on spreadsheets. This section allows you to toggle between the specific pain points and the implemented solutions.
Select Domain:
The Friction (Before)
The Solution (After)
The 7-App Ecosystem
Aarialife implemented a "Single Source of Truth" strategy. Click on any app tile below to reveal how it contributes to the unified workflow.
Zoho CRM
Lead Management
Zoho Books
Finance Hub
Zoho Projects
Delivery Tracking
People & Payroll
HR Automation
Zoho Expense
Reimbursements
Analytics
BI & Reporting
Zoho Forms
Data Capture
Select an app above
Click on a tile in the grid to see specific implementation details and benefits for that module.
Quantifiable Impact
The move to a unified ecosystem didn't just improve morale; it drove hard metrics. The data below illustrates the efficiency gains in cost, time, and labor.
Payroll Processing Efficiency
Time required to process monthly payroll (Hours)
Software Cost Rationalization
Relative cost comparison (Before vs After)
The "Zero-Touch" Deal Handover
Previously, moving a deal from Sales to Finance was manual. Now, it's automated.
Future Scope: AI & Automation
With a solid "Single Source of Truth" foundation, BrandTouch is shifting from operational efficiency to strategic dominance.
Leveraging Zoho Zia to predict revenue trends and lead closure probability based on historical data.
Integrating Marketing Plus to unify campaign performance with backend sales data for true ROI tracking.
Self-service access for clients to view project status and financial statements, reducing support overhead.
NetSuite 
Zoho 
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