Many software development companies provide consultancy services to business organizations. Zoho is a leading CRM platform. According to Gartner MQ – Visionary in CRM Lead Management Zoho CRM has been named a visionary for our robust solution, exceptional customer experience, and increased market presence (zoho.com). Zoho works similar to Microsoft Office Suite; the only difference being it is online.

Zoho CRM provides a lot of features that come in handy in running a business organization.

Zoho is also a CRM suite of products embedded into one. Zoho CRM  is the acronym for Zoho Customer Relationship Management Software.  Zoho CRM offers useful features like sales force automation, lead management, contact management, sales forecasts, analytics, etc.  It helps makes sense of the jumbled customer information collected, which companies, in turn, can leverage to improve the sales cycle, streamline internal processes, and understands customer pain points. It is available in 5 different editions i.e. Standard, Professional, Enterprise, Ultimate, and Free which are customizable for different clientele and different needs. This caters to the genuine needs of the prospective business.

4 ways to improve company’s sales with Zoho CRM

The most important process in the customer lifecycle is lead conversion. Here, the leads are generated by the marketing team which is passed on to the sales team to convert them into customers. In this whole process, it is important to focus on prompt communication, contextual information, and quick response time. Lead management can track and manage prospective customers across lead generation and acquisition throughout the sales pipeline.  Some of the time, it becomes difficult for a sales rep to enter the customer information every time they are working on a deal, but by providing an easy-to-use application, you can ensure that accurate data is collected every time.

Coming straight to the point, increasing sales with Zoho can be easy with the below-mentioned points: –

• Don’t make Leads wait

Leads play an important role in an organization’s sales and marketing departments and are useful in identifying potential customers.  Lead can be obtained through seminars, advertisements, marketing campaigns, social media platforms, etc. Collecting and managing leads is the initial stage of the sales process. The Lead Module in Zoho CRM helps in managing leads.  Any query or feedback from the customer or client requires instant attention and action. But if it is not fulfilled with time, the quickness goes down the drain. The customization feature gives real-time notifications about customer activity and it becomes a handy context to the customer interaction. To make customers understand that their every interaction is important for the organization.

The special feature called ‘SalesSignals’ in Zoho CRM gives real-time customer notifications of all touchpoints from your leads, contacts, and potential customers. The advantage of such notifications is that you can keep a track of all customer interactions across various channels and follow up with them from one centralized platform. Approaching dissatisfied customers and quick resolution to their problems is possible.

The multiple communication channels for which SalesSignals can be activated in Zoho CRM are the following:

• Incoming Emails
• Email Insights (opens, clicks, and bounces)
• Missed calls (powered by Zoho PhoneBridge)
• Survey responses (powered by Zoho Survey integration)
• Email Marketing Campaigns (powered by Zoho Campaigns integration)
• Missed Chats (powered by Zoho SalesIQ integration)
• Support tickets (powered by Zoho Desk)
• Zoho Webinar (powered by Zoho Webinar Integration)

Refer Configure and View SalesSignals to know more about the types of SalesSignals displayed in Zoho CRM and when they will be displayed. Image source- Zoho website

• Explore best prospects first

Zoho CRM offers you the power of scoring, prioritizing, qualifying, and scrutinizing all the options at your disposal. Not everyone in your is a potential prospect for your business. That is why you need to have a system for determining who is hot and who is not. This cloud-based CRM  works as an online portal with a lead scoring feature based on the prospects of lead conversion. You can also set scoring rules based on Email insights, social and other touch-points.

This option helps with continuity in the sales efforts as the entire sales team can check the score and consistently strive to convert the lead.

The rating or scoring system gives more transparency within the sales process and increases its efficiency manifolds. By adding the element of cohesiveness to sales efforts, it helps boost profitability also. Image source- Zoho blog page

• Create a Standardize Sales Process

Many sales teams are following old methods and old manuscripts. There’s nothing wrong with following old methods only if you don’t have any ambition of earning. As a result,  these methods cause miscommunication, disrupted sale processes, and incorrect data calculation at the end of the fiscal year.  As compared to other companies they have already adapted themselves to achieve business process automation.

The Zoho CRM provides a feature called Blueprint which is simply an online replica of a business process. It captures every detail of your entire offline sales activity/process within the software. It facilitates automation, validation, and collaboration of teams, thus making your process more efficient and free from loopholes. Using which you can control and track a task as simple as that of assigning responsibility. Image source- Zoho blog page

• Email marketing or Email Digital marketing

  Email marketing is considered the simple and most effective method to reach out to your leads and contacts. The best part is that the return on investment (ROI) is much higher than other marketing channels making it the most affordable way of marketing. It is a must-have tool if you want to cultivate loyal customers. Email enables you to keep leads engaged from your first contact, but also to stay top-of-mind for your newly acquired customers.

• Zoho allows you to schedule reminder emails and offers analytics that measures email open rates, clicks, bounces, and other indicators that you can use to assess your email marketing success. Writing effective emails is easy with the Zoho CRM system because the platform helps you create personalized content by combining emails with contextual information and analytics.

Get the best Zoho CRM services

Through efficient handling of your leads and optimal usage of your sales resources, you can easily ramp up your conversion rates.

Aarialife as a Zoho Partner and a solution provider is the best option for you. We have a team of experts with several years of experience. Whatever may be your Zoho CRM requirements, we can handle them with ease.