The internet and digital technology have completely transformed every single business model. The average consumer now obtains content, information, and even goods in a completely different way than just 10 years ago, from instant communication to online publishing.

Online retailers face enormous pressure to provide customers with an optimal online shopping experience. Due to the massive growth of online consumption, retailers have had to rethink their strategies. Many people still shop in physical stores and locations, but retailers of online business like Shopify, Amazon have benefited from the surge of online shopping. The internet allows us to purchase practically anything, from everyday household goods and groceries to electronics and clothing. Other small businesses and retailers have had to adapt their own selling strategies to fit this new business model because of the ease of use and massive exposure.

In order to improve business performance, CRM software helps you store, manage, and utilize customer data. A CRM and e-commerce integration is the best approach. 47% of companies use a CRM system 40% of e-commerce store use spreadsheets to store customer information 22% of sales people still don’t know what a CRM is.

Every online store needs CRM integration in its business processes. Its aim is to either automate and improve business processes, or assist with driving and increasing business growth.

A look at the Zoho CRM Shopify integration

As digital shopping gains popularity, businesses gravitate towards tools and platforms that simplify E-Commerce. One such tool is Shopify, which allows its users to create and operate online store easily. Shopify is the leading ecommerce platform for small businesses and has helped thousands of brands grow into successful companies. It is also worth mentioning Zoho, which is a Customer Relationship Management (CRM) tool that will help you manage leads. If you are a small business owner, entrepreneur, or large enterprise, Zoho makes managing everyday activities simple, tracking sales, and engaging customers easy. With its standard tools, advanced features and customizability, it is ideal for small and medium businesses.

As these 2 tools are becoming increasingly popular, businesses are looking for a Zoho Shopify Integration to boost sales. With this combination, they will be able to connect with more customers for their Shopify-based online store using Lead-related information from Zoho.

How Zoho CRM Will Improve Your Shopify Business

Is your online store based on the Shopify platform? Would you like to integrate a CRM with your Shopify store? In the market, you can find a variety of CRM integration options. As compared to other CRMs, Zoho CRM offers a wide range of key features at a low price.

Zoho CRM includes a great email marketing campaign (tool) and some great customizable web forms that can help you draw leads to your shopping website. In addition, it has robust reporting capabilities. The Shopify Zoho CRM integration is a convenient way to enhance sales and have access to customer information from the Shopify platform so that CRM teams can use that information to create more leads. This enhances the customer experience (shopping) for potential customers on your website, builds customer loyalty, increases buying satisfaction and protects recurring revenue.

Any business industry that integrates this ecommerce platform with your customized Zoho CRM program can reap the following benefits:

Also read- How To Use Zoho CRM To Make Your Ecommerce Business Better

• Streamline Your Steps:

  Selling your products and brand is a tall order that requires a lot of care. When Shopify is integrated with Zoho CRM, these steps can be synced with your CRM program simultaneously, allowing all teams involved to receive updates as they come in. Each task involved in their responsibilities will either be automated or communicated via online notifications. Shopify allows you to manage unlimited products and inventory, fulfill orders in one step, and most importantly, track sales and growth trends. In addition, it will help potential clients or customers not to slip through the cracks of the sales process.

• Let Shopify Take Over: 

In order to implement proper awareness strategies for your brand and your brand’s products, you need a strong marketing team. The advantage of using Shopify with your Zoho CRM is that it can handle the marketing activities and marketing efforts for you therefore allowing your own marketers to focus on other awareness projects and angles without losing sight of the sales efforts. Shopify’s marketing methods can be improved with your own team so that awareness and generation factors are as strong as possible.

• Branch Out into Other Platforms:

Initially, social media platforms were used to keep in touch with one another and to peek into each other’s lives. Now that these platforms have grown and enhanced with more capabilities, there is the potential to sell through them.

As a result, brands seek to connect with their target audience over as many platforms as possible and as interactively as possible.

It’s a wildly great idea to consider using social media platforms to sell your product if your brand has a social media presence. In addition, your Zoho CRM can incorporate these steps for your team members involved with marketing and/or social media promotion after Shopify is integrated.

• Zoho CRM enhanced lead visibility and quality:

  

  It is extremely demotivating to move up an unqualified lead that results in zero sales. Ironically, a lot of marketing professionals and salespeople make the same mistake. A CRM makes it easier to capture and identify qualified leads by tracking them through the sales cycle.

Integration of Zoho CRM with Shopify is a convenient way to boost sales and give CRM access to customer data so that they can make better use of the data to get more leads.

Leads can be scored based on their activity on the pricing page, emails, links, and other downloadable content. Using these scores, the marketing team can easily qualify potential leads and pass them on to the sales team, resulting in a guaranteed sale.

If you thoroughly understand your leads, your marketing campaigns will be much more effective. A CRM can assist you with this. Zoho CRM system allows your sales team to access all the vital information about the lead, such as which company it belongs to, if they use similar solutions, and how the lead behaves online. Sales reps can use this data to gain a deeper understanding of leads, which will allow them to adjust their sales pitches accordingly.

• Improved Possibilities for Cross-Selling

  Ecommerce Customer Relationship Management software from Zoho is the most effective tool to store and maintain customer behavior for analysis. When analyzed and processed deeply, it enables you to create personalized marketing campaigns that will increase customer engagement and cross-sell opportunities.

• Manage and analyze sales activity

Shopify’s management tool sets it apart from other e-commerce platforms. This will enable you to establish a dashboard that will highlight your sales activity. Most professional and robust CRMs enable you to create a customer dashboard, categorize customer base according to various filters, thus giving you a great opportunity to get to know your customer better.

Through your Zoho CRM, this dashboard will also provide insights about how your business is performing over time, as well as communicating with your own data and analytics team.

• Enhance Customer Relationships

  Offering customers personalized experience and suggestions is the best way to improve their customer retention and engagement. Statistics show that over 50% of customers like to purchase from stores that know and appreciate their interests. This creates a loyal following of customers.

  The aim of Zoho CRM is to get better results from customer interaction.

• Better Working Relationships

  An ecommerce store’s success depends on how well the entire team understands the customers’ preferences and acts accordingly. With CRM for ecommerce systems, developers, designers, and marketers can collaborate efficiently and come up with a winning ecommerce store.

• Improved Efficiency 

  

  It gives you a great opportunity to improve your team’s efficiency by giving them access to the CRM. As an example, if a user orders a product over the phone rather than through an online transaction, it would be easier for the customer support team to update the CRM for the other, thereby significantly improving tracking and monitoring of your store.

End Note!

Shopify’s integration with Zoho Customer Relationship Management System enables you to ensure sales, distribution, and customer satisfaction through Shopify. When it comes to generating brand awareness, your internal teams will be able to focus on additional strategies and efforts. It’s about to get simpler and easier for you, and your sales are about to rise!

The key to a successful e-commerce store is when the entire staff understands the customers’ preferences and acts accordingly.

We hope you’re now aware of the benefits you receive when using Zoho CRM integration with Shopify! What are you waiting for? Reach us now!