Many businesses are exploring methods to increase profits. Zoho Customer Relationship Management (Zoho CRM) life-changing software is right within your reach, without requiring you to alter your business fundamentally. Zoho CRM is one of the popular software used across the globe. Zoho CRM  software has a simple interface that is best known for its quality lead management system, robust sales pipeline, and contact management. Zoho CRM offers increased productivity and efficiency by automating everyday tasks and effectively converting site visitors to potential leads and prospective customers. Not only this, but also provides you with real-time access to contact history, deal size, sales cycle, and much more, which helps you target the right customers. The platform also allows skillful management of customer accounts and enables precise revenue forecasting.

What makes Zoho CRM so popular?

This cloud-based platform has been garnered several awards and is used by millions of users worldwide. Zoho CRM makes easy overall sales process from lead generation, nurturing to deal closing. Using Zoho CRM, you can easily capture leads through various communication channels such as websites, mobile applications, blogs, and social media pages by embedding web forms created using Zoho CRM itself.  With ease, you can reach out to these potential leads by sending out emails or doing some outbound calls to make them aware of your product or services, all using specialized tools inside Zoho.

Notable features of Zoho CRM that set it apart from the competition

Zoho CRM makes sure you stay up-to-date with every lead interaction and automates your sales process so you can build lasting relationships. These features are-

a. Customer personalization- With Zoho, you can pay heed to buying habits and preferences of every individual customer.  

b. Identify top customers- You can allocate your resources in a better way to make sure that each potential customer is getting enough attention which they deserve which has chances to get convert into a loyal customer. This may lead to higher customer satisfaction and customer retention.

c. Discover upselling opportunities- Using Zoho CRM you will run an efficient advertising campaign to re-convert past customers. Tickets, products, and returns will tell about customer buying trends.

d. Reduce exit rate- Zoho will give you a glance at purchasing details and leads getting bounced. It analyses the data and sets up campaigns to bring the lost customers back and reduce the rate of customers leaving your web page.

e. Plan a better marketing campaign- When you already know about the customer’s choices, you can easily target the audience.  With this leads can be nurtured in a better way for more conversions.

Here are the main reasons why Zoho CRM is an excellent choice for any business regardless of its industry and size.i. Automating routine sales tasks- With Zoho CRM, your sales team will have a better robust tool in their hands that automates sales processes, functions and reduces repetitive tasks that take up sales rep valuable work time. It automates all operational and data entry tasks which take up most of sales rep time like sending emails, reminders, notifications, creating tasks and updating fields, etc. This automation feature helps manage mundane tasks and enables employees to focus more on important tasks that will help grow the companies revenue.

ii. Effective contact management- About 96% of purchasing decisions are based on the initial conversations that sales reps have with their contacts. When the sales team doesn’t have access to customer data, they are helpless in establishing a close relationship with their customers. Fortunately, you can achieve this support with Zoho CRM’s best-in-class contact management feature.

This feature makes you work smarter, by keeping track of each interaction, communicating with customers across all the possible channels, supporting customer tickets, and responding to queries quickly.

iii. Monitor and reach customers daily- Zoho CRM lets you easily monitor customer feedback on social media platforms. Keep a track of customer’s social media interactions for products/services. Get notified on Zoho CRM whenever someone posts and pings. You can also identify and analyze your audience, their behavioral pattern, and communication preferences, and reach these prospects where they spend most of their time.

An amazing thing about Zoho is that you can contact your customers at the best times to get a hold of them due to Zia, Zoho’s AI assistant, which will make suggestions based on your previous interactions.

iv. Predictive sales tools- By using the Zoho CRM system,  you have all your data, figures, and reports available to you just a text away, or you can take the help of Zia Assistant and make a request to get the particular information.  

Zia can predict the win probability of every ongoing deal, when you are not sure about the customer you should focus on and assign a score showing how close they are to conversion. This way, you can stay focused on the right targets and nurture those leads that have potential.

v. Provides valuable business insights- One of Zoho CRM is that provides you with vital information to deal with any bottlenecks before it becomes an issue. It can automatically fetch data, enabling the creation of reports in less time which can be easily analyzed to optimize the business processes. In addition, it also helps to discover new areas of revenue, thereby assisting you in building a strategic business plan for the future.

CRM systems today such as Zoho CRM offer advanced solutions that provide a 360-degree customer view, it will enable you to better engage with your customers, leading to an easy conversion of prospective buyers.

vi. Provides accurate and timely forecasting-  Zoho CRM offers a powerful sales forecasting tool that provides real-time updates on the company’s key performance indicators. This includes details like current targets, product sale cycle, pipelined-to-close sales, etc. which are vital statistics that’ll assist you in developing a better sales and marketing plan for your business.

It also helps you to effectively strategize future marketing campaigns, and this, in turn, will ensure the ratio of closure on deals is higher leading to more profitability in the long run.

vii. Marketing Automation– Zoho CRM lets you segregate key and potential customers based on the following factors- region, requirements, lead source, and even level of responsiveness.  You have to stick with your lead at every stage of their journey.

When you run different marketing campaigns for your prospects, it becomes important for you to know and measure which campaign was more effective. From Zoho CRM’s marketing attribution you could easily measure the ROI of your campaigns.

viii. Email Marketing- Email keeps customers engaged from the first day of interaction. Email marketing delivers the best returns on investment and helps in cultivating loyal customers for the company.  Zoho allows you to set reminder emails before the event and follow-up emails after. Zoho CRM has one more attractive feature of email analytics which helps in keeping track on email open rates, clicks, bounces to know how much customer is interested in any product/service.  

Zoho CRM gives your business a competitive edge

Many small, large, and mid-size organizations are using Zoho CRM to stay competitive, become more productive, and respond to requests and opportunities with great speed and enhances business efficiency. If you are not using Zoho CRM, chances are you are losing up an opportunity to further differentiate yourself from your competition.

Companies that have integrated CRM, have gained an overall view of their sales, increased performance, empowered sales staff because of which they have managed to achieve their targets, increased customer base, and improved customer retention. It all comes depends on your ability to acquire new customers and retain existing customers as this has a huge impact on your revenue, and there is no better tool to achieve this than modern CRM.