How Bindwel Unifed Sales, Service, and Support into One Digital Ecosystem
Client Overview
Bindwel is a leading manufacturer of book-binding machines in India. They produce advanced post-press solutions, including signature gatherers and three-knife trimmers. With a focus on precision engineering, they help print houses and publishers produce high-quality books efficiently and at scale.
The Problem: Growing Pains
Bindwel grew fast, but their operations struggled to keep up. Leads were pouring in from everywhere—IndiaMART, website forms, social media, and exhibitions—but there was no single system to track them.
This scattered data caused duplicate entries and confusion over who owned which lead. The sales process remained heavily manual, with quotes and site inspections handled on paper or spreadsheets. Meanwhile, the service team had little visibility into open work orders or spare parts usage, creating a disconnect between what was sold and what was supported.
The Solution: A Unified Zoho Ecosystem
Sales Automation
We implemented Zoho CRM to capture leads from 7+ sources automatically. Smart assignment rules now route leads instantly, ensuring no opportunity is lost.
Field Service (FSM)
A mobile-first FSM solution now manages the entire service lifecycle. Engineers can update status, take photos, and close jobs directly from the client site.
Unified Support
Zoho Desk provides a central ticketing system with a customer portal, allowing clients to track their own support requests transparency.
Key Business Outcomes
Conclusion
Bindwel replaced manual chaos with digital order. By implementing a connected Zoho ecosystem, they have gained real-time visibility into machine sales, adhesive orders, and collections.
This transformation allows them to forecast growth accurately and compete globally, confident that their internal processes can scale as fast as their ambition.
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