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In a world of smartphones and gadgets, moving your business to a digital platform is the need for an hour. Customers are getting smarter day by day, and to retain them you need to switch to smart Zoho CRM software for storing important data about your growing customer base.

A growing business has two main essential components; they are generating and nurturing leads. Zoho CRM will help streamline various business processes; customer service, marketing, sales, and more. This, in turn, will help your teams in saving a considerable amount of time, thereby improving work efficiency & productivity, which will reflect in your company’s revenue.

It is an efficient customer relationship management software that has become the need for the hour, especially during this pandemic to make sure your team’s workflow is not affected.

Benefits of using Zoho CRM software

With Zoho CRM you can enjoy the benefits like increased revenue, improved customer retention, enhanced lead conversion rates, and decreased marketing costs. Furthermore, the following are some of the other benefits of switching to Zoho CRM software:

• Organized and systematic information storage and retrieval.
• Faster lead tracking with an automated task management system.
• Automated reports and metric generation.
• Improved staff performance.
• Seamless scalability and backup.
• Overall business cost reduction.

The Zoho CRM software organizes your day-to-day work and helps in different ways which can reduce your business cost.

7 ways Zoho CRM helps organizations to reduce costs

When a firm reduces costs, profits tend to gush in. Zoho CRM is easy to use and within business control. Fortunately, this software makes it easier for them to accomplish that. And not just in one or two, but in seven distinct ways.

Let us understand seven ways how Zoho CRM can cut the business costs-

1. Enabling work on a single (organized) system-

The biggest benefit of using the cloud-based  CRM software  Zoho is that businesses can create a systematic process to track and manage data through a centralized database of customer communications and build marketing campaigns in multiple ways for audiences. Rather than using multiple and fragmented functions for managing customer information, organizing leads, sales opportunities, and other details. There will be no more window-hoping to get information as a 360-degree view of customer information at your fingertips to serve them faster. This improves the efficiency of customer-facing teams and also saves time.

2. Streamline the sales process-

Zoho CRM enables the sales team to work more intelligently via the dashboard where they can keep track of new leads, schedule a date and time to contact new prospects, book appointments, schedule follow-ups, manage quotes and orders, set reminders, and find stalled opportunities. It not only reduces the time and the cost, but also helps in closing a business deal.

3. Reducing the new customer acquisition costs-

Business grows with existing and new customers.  But if you want that attracting new customers not to become a heavy investment, Zoho CRM can help you to get new leads. With this Zoho makes you work smarter by offering real-time notifications, displaying a complete picture of customer conversation, supporting customer tickets and queries instantly, and communicating with customers across channels. This will facilitate effective communication and improve customer engagement leading to better revenue. This also helps in delivering high customer satisfaction levels.

4. Reduces administrative costs

Printing of reports has become a redundant exercise, how minute it may sound, actually reduces a lot of admin hassles and cost reduction by the process. All data from your customers – from the name and the first call to the last purchase is stored in one place.

5. Measure marketing campaigns

With the Zoho CRM campaign management feature, you can plan, execute and monitor different marketing campaigns in a more organized way. It lets you build and test sample campaigns. It lets you track customer inquiries, measure success metrics, among others. It assists you with the level of responsiveness towards your product/service which in return also helps to get better campaign ROI.

6. Scalability-

Zoho Cloud-based CRM software has every detail stored and maintained in a cloud environment. End-users need not worry about any software and hardware requirements. This makes Zoho CRM scalable and easily expandable along with your business. With minimum investment cost, a business can thus increase its potential.

7. Cost-effective pricing as compared to other CRMs

Zoho is one of the most cost-effective CRM platforms for large, small, and medium businesses. It provides a 15-day free trial. You are not bound by any contract, as it is a pay-as-you-go service.

It offers 5 plans – Standard, Professional, Enterprise, Ultimate, and Free with the flexibility to cancel/switch plans any time you want. What’s more, you can opt for a monthly or yearly plan.

The Bottom line

Bain & Company and Earl Sasser of Harvard Business School study suggest that a business can make a profit by just retaining their loyal and old customers. Just 5% of customer retention can increase a company’s profitability by 95%.  Also, it is 6-7 times more expensive to acquire a new customer than it is to retain an existing one.

Zoho CRM is an approachable business tool that is packed with powerful features that help you with business processes. It fits every business requirement. It helps managers, sales reps and business owners track, plan and evaluate various business functions. It is powered by some smart features like- contact management, Artificial intelligence-based lead scoring, visual deal pipelines, intelligent workflow automation, sales forecasting, and customizable visual reports and dashboards, etc makes it more innovative software for future businesses. Zoho integration with a wide range of business apps such as marketing tools, or customer service apps, will help you boost contact management efficiency. It also becomes a common platform for vendors, stakeholders, and partners of the business.

With the help of this blog, we understand there are numerous ways to reduce the overall cost of the business, but a strategic way to do that without compromising the quality of products and services is the real deal to make your business a successful one.